PERSONAL DEVELOPMENT SERIES
“Education is the most powerful weapon which you can use to change the world."
Nelson Mandela
We don't believe that we will change the world but we can certainly help you learn more about our world. The world of research can be complicated and if you are new to it, it can seem rather daunting. We have put together a number of learning opportunities and workshops to help you through the myriad of terms as well as how to develop your own skills as a researcher.
Research 101
Are you new to marketing or the world of market research? Are the terms being used enough to make your head spin? You are not alone!
Whilst we can't really recall back all those years ago where we felt exactly the same, we can help you navigate the minefield of terms so that you feel more confident in the types of research that exist as well as a comfortable level of understanding about the most commonly used techniques.
This 3 hour session is just $750 excl. GST
Writing better briefs
If you are responsible for writing research briefs then this personal development session may be just what you need.
The quality and clarity of the research brief that you write will determine the quality and clarity of the proposal you receive from research agencies.
Putting the time into formulating a good research brief will save you time in the long run by reducing the amount of clarifications that are requested or limit the amount of proposed methodologies that simply don't meet your needs.
This 3 hour session is just $750 excl. GST
Concept writing
Are you responsible for writing territories, ideas or concepts but find it difficult? You aren't alone!
We are often asked by our clients for tips on how to write better territories, ideas or concepts so we have put together a 1 day workshop that will help you.
Having 15 years of experience in new product development and innovation has resulted in hundreds, if not thousands, of territories, ideas and concepts being written across a wide variety of categories.
In this workshop, we share with you the differences between each of these pieces of stimulus as well as what should (and shouldn't) be included to get the very best out of your research.
This full day workshop is just $1,750 excl. GST
