![Research Ruins Innovative Ideas](https://static.wixstatic.com/media/fd264a_024edfe18be64feb8af3f3be2253cfaa~mv2.png/v1/fill/w_670,h_377,fp_0.50_0.50,q_95,enc_auto/fd264a_024edfe18be64feb8af3f3be2253cfaa~mv2.webp)
Research Ruins Innovative Ideas
As Linus Pauling famously said, “The best way to have a good idea is to have lots of ideas.” A typical innovation process will include a...
![](https://static.wixstatic.com/media/fd264a_05cb160abfd84d9db5ecac0992f7b060~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/fd264a_05cb160abfd84d9db5ecac0992f7b060~mv2.webp)
![New formulation + a pinch of consumer backlash](https://static.wixstatic.com/media/fd264a_05cb160abfd84d9db5ecac0992f7b060~mv2.jpg/v1/fill/w_670,h_444,fp_0.50_0.50,q_90,enc_auto/fd264a_05cb160abfd84d9db5ecac0992f7b060~mv2.webp)
New formulation + a pinch of consumer backlash
The very foundation of a Victorian summer was rocked last year. I am not referring to the stereotypical four seasons in one day that we...
![](https://static.wixstatic.com/media/fd264a_07501dccbe7248e3ae4dd6606469e19c~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/fd264a_07501dccbe7248e3ae4dd6606469e19c~mv2.webp)
![Functional Foods & the Consumer](https://static.wixstatic.com/media/fd264a_07501dccbe7248e3ae4dd6606469e19c~mv2.jpg/v1/fill/w_670,h_437,fp_0.50_0.50,q_90,enc_auto/fd264a_07501dccbe7248e3ae4dd6606469e19c~mv2.webp)
Functional Foods & the Consumer
You don’t need to look far nowadays to find yet another new product hitting the supermarket shelves that comfortably fits within the...
![The role of research in innovation](https://static.wixstatic.com/media/fd264a_20152b16963f4f449968d1e76a0d6631~mv2.png/v1/fill/w_670,h_377,fp_0.50_0.50,q_95,enc_auto/fd264a_20152b16963f4f449968d1e76a0d6631~mv2.webp)
The role of research in innovation
Research is being used as an excuse for making decisions. Many use Henry Ford's infamous quote as an excuse for needing to conduct...