Research Ruins Innovative Ideas
As Linus Pauling famously said, “The best way to have a good idea is to have lots of ideas.” A typical innovation process will include a...
New formulation + a pinch of consumer backlash
The very foundation of a Victorian summer was rocked last year. I am not referring to the stereotypical four seasons in one day that we...
Functional Foods & the Consumer
You don’t need to look far nowadays to find yet another new product hitting the supermarket shelves that comfortably fits within the...
The role of research in innovation
Research is being used as an excuse for making decisions. Many use Henry Ford's infamous quote as an excuse for needing to conduct...